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Account Planning
“We brought in Andy to help us with brand planning for an upscale multi-purpose development. He immediately generated a great rapport with our client and got them focused on the end-user and away from themselves. The result was a brand positioning as unique as the development itself.”
- Vanessa Rose, President, The Voyager Group
“Andy has a captivating ability to hone in on the real issues of marketing and cut through the clutter to develop a clear, well-directed campaign strategy. He's an original thinker and a fun creative partner. His collaborations with us have brought great results for our clients.”
- Betsey Russell, President, WordOne
"Andy Abend is an outstanding strategic thinker. Our boutique PR firm has had the pleasure of working with him on a number of projects. His innovative approaches are always on the mark, generating desired results for clients. That's because Andy truly understands all aspects of marketing communications and the role that our discipline, public relations, plays within that mix. Extremely sharp, affable and down-to-earth, he's the kind of person you want on your dream team."
- Shira Miller, President, Shira Miller Communications
Brand Planning
“Andy has a terrific ability to grasp complicated concepts, simplify them and communicate them succinctly. In working with him to develop the new brand for two merging companies, he was able to identify the high-level benefit the combined companies now provided our customers and develop a brand position around it.”
- Jessica Spragia, Former Chief Marketing Officer, Coverdell
“During a time of significant change at BISYS, Andy helped us get a clear understanding of how to best position ourselves. Through internal and customer interviews, he helped us find the commonalities of three distinct, but complementary, business units. By doing so, he helped us find a customer-centric brand position and also helped us overcome some internal turf battles.”
- Eric Anderson, Former President, BISYS Education Services
“Andy Abend and his team were instrumental in helping us capture the spirit of the Emory Center for Lifelong Learning. We were struggling with managing several sub-brands, each with a different audience and focus. Andy helped us coalesce these "stories" into a unified brand identity that continues to serve us well. Through interactive exercises, audience research and his own creative approach, Andy helped us formulate an approach that we use to this day in our communications and marketing efforts.”
- Steve Stoffle, Director, Emory Center for Lifelong Learning
“Andy essentially created our brand. He quickly became an expert on our product, industry and target market. He even learned the lingo associated with our niche business. Honestly, Andy is one of the most thorough researchers I have ever known. He will challenge you, even if it means respectfully disagreeing with your point of view. This is what separates him from those who cater to the norm. I'd recommend him to anyone.”
- Jason Russell, Executive Vice President, Hold ‘em High Inc.
General Comments
“Andy’s team brought an impressive marketing approach to the screening assignment that solidly won them the Eaton account over the established industry agencies. † Using a foundation of market research, they presented a compelling marketing approach which, once they were awarded the account, was incorporated into a comprehensive strategy aimed at leveraging Eaton’s competitive advantages in an arena that included a number of much larger industry suppliers.”
- Gan Avery, Manager of Global Marketing, Eaton Automotive Group
“I have worked with Andy for many years and can recommend him highly. His ability to develop and utilize marketing research in development of strategy has been highly valuable to me. Andy is particularly skilled at seeing a strategy, positioning or creative execution from all sides and providing his honest assessment.”
- Peter Jardine, Senior Director of Marketing & Communications Highwoods Properties
“I always appreciated Andy's passion to understand our operations and our customers - he used that passion to create ideas that could motivate both stakeholders to act. His focus was on provable results - I'd call it creative accountability. What I really appreciated was that I always got an honest answer to my questions and ideas - not just what I wanted to hear.”
- Steve Danuser, Former Vice President of Marketing, Orkin
“Andy has an energy and dedication to marketing that you don’t find every day. He has led the efforts to help us brand Imagine It, by understanding our audience and helping us determine where to focus our marketing efforts. The results speak for themselves with attendance increasing 25% and our surpassing our membership goals by 60%.”
- Danica Kombol, Director of Marketing, Imagine It – The Children’s Museum of Atlanta
Communications Planning
“We hired Andy to help us develop a marketing communications plan. Before starting, Andy spent the time to get to know who we were and how we worked, down to how we reported results to our customers. The result was a robust plan that took advantage of current customer touch points that we didn’t see as marketing opportunities and maximized our marketing dollars.”
- Mike Levison, CEO, ReMark Americas |
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