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Strategic Planning
Brand Planning – Help companies put the right plans and operations in place to ensure their customer experience lives up to their brand promise.
Competitive Analysis – Conduct a competitive analysis to best help you position your company to succeed in the marketplace.
Market Analysis – Take a holistic look at the marketplace to help identify areas for growth, changes in consumer behavior and potential pitfalls to avoid.
Positioning/Re-Positioning – Guide new companies and companies in transition on who to target, what to say and how to say it.
Research
Qualitative – Conduct depth interviews with key constituents to help define or refine brand position, competitive advantage, and/or messaging.
o Executive Interviews
o Employee Interviews
o Customer Interviews
o Prospect Interviews
Quantitative – Direct quantitative research to gain projectable information from a target market.
Mystery Shopping – Ensure you are communicating properly and effectively by mystery shopping your company and competition.
Research Analysis – Provide an objective look and recommendation based on research you have already conducted.
Marketing Communications Planning
Marketing Plan Development – Develop a marketing communications plan based on your current communications – from the first phone call to an invoice to post-purchase – and how your audience prefers to receive communications.
Communications Audit – Review all communications materials for consistency in message, look and tone to make sure your brand and positioning are consistent and as powerful as possible. |
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